ABSTRACT
The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that personal selling stimulates consumers to buy more and that personal selling also have a positive impact on the sales of Unilever product. The researcher concluded that, personal selling is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of personal selling programme because of its relative importance in terms of increase in sales volume and profits and that personal selling should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
Today most of the school building which are supposed to promote and enhance teaching, learning and extra-curricular activities a...
ABSTRACT
Corruption has been a social problem in Nigeria with debilitating consequences on the growth and development of the country. The...
ABSTRACT
This study sought to examine the influence of family background on pre-school children’s cognitive development in English...
ABSTRACT
This project is purposely for determining the effects of delay and disruption on the cost of building con...
BACKGROUND OF THE STUDY
Sex is a term that is universally used so you would expect a good amount...
ABSTRACT
Using electronic voting systems is divisive as some countries used such systems and others did not. This thesis discusses countr...
INTRODUCTION
Online Market, commonly known as e-commerce or eCommerce, or e-business c...
ABSTRACT
This research is based on the effect of inadequate infrastructural facilities on the academic performance of pu...
ABSTRACT
The study was to assess the gate keeping functions of the two media ownership in Nigeria (Government and Privat...
ABSTRACT
The basement rock of Pandogari lies within the BirninGwari – Zungeru area in the NW block of the Nigeria Basement Complex...